Helping To Increase Visitorship and Open New Revenue Streams

More than ever, museums are facing financial challenges in today's unstable economy. Rising costs, sagging visitorship, dwindling funding. The History Bank helps you analyze and build visitorship, identify revenue opportunities and develop long-term solutions to balancing your museum's mission with its budget.

The History Bank is unique among museum consultants not because of individual services, but because of the unmatched umbrella of services we offer. Working with a range of museums, historic homes and specialty institutions as diverse as our own background—from Winterthur Museum & Garden and Mystic Seaport to Monticello and the Museum of New Mexico—we

  Develop and grow publishing programs
  Provide all publishing services, from editorial and design management to production and printing
  Provide counsel on museum periodicals
  Conduct critical research to drive programs
  Partner with museums in providing management of both in-house operations and vendor services.
  Design programs to manage and increase visitorship and users (in-person and online) and increase sales through onsite stores.

Together with our Laing Research Services subsidiary, we also offer wide-reaching analysis on topics affecting the museum community throughout the country. For example, in conjunction with the American Association of Museums, Museum Publishers Association and the University of Chicago, we conducted research to correlate the attendance at museums with the sale of related books and catalogs. The only work of its kind, the study was distributed through three editions by the AAM and is now in the preliminary stages of a new edition.

For articles, news and commentary covering a broad range of topics, many of which are pertinent to museum operations, please see our online publication, PERSPECTIVE™.

© 2010 The History Bank